Formula One – Xylobands Case Study

F1 75, The 02 Arena London - Feb 2025 

The F1 75 event celebrated the 75th anniversary of Formula 1 and the unveiling of 2025 liveries, bringing together all 10 teams, 20 drivers, and fans to celebrate the sport's rich history and exciting future.  The 2-hour live broadcast event also featured performances from Take That, Kane Brown, and MGK.  We created a custom Xylo Pendant with multiple branding for each team, level of hospitality or general admission. All Pendants were positioned by our Distro team around the Arena based on specific dynamic effects the Creative Team wanted to integrate into the show - giving the crowd an immersive experience.